“The goal of coaching is to hold the space for people to think about how they think so they can free themselves from the limits of their stories”
What Coaching Is & What it Isn’t
Coaching is a learning and developmental model rooted in curiosity, reflection, insight and intentional action. As Patrick Williams and Diane S. Menendez describe, it places “an emphasis on creating awareness so that clients can choose outcomes that promote their growth and development while attaining what they believe are the qualities of a fulfilling life.” Rather than giving direction, it helps individuals take the lead in navigating their life path.
It’s important to understand how coaching differs from consulting and therapy. A consultant assesses a situation, identifies issues or opportunities for improvement and provides recommendations or solutions based on their specialised knowledge. A therapist addresses emotional or psychological challenges, helps people process past experiences and establish coping strategies to foster overall well-being. In both modalities, the professional is the expert and assumes a directive capacity.
Coaching, by contrast, is an equal partnership grounded in the belief that you are creative, resourceful and whole. In this approach, the coach is not the expert—you are. The coach’s role is to facilitate your self-directed evolution, supporting you to deepen self-awareness, clarify your values and reconnect with what matters most. The work is future-focused, with the coach serving as a thinking partner as you explore possibilities, define your priorities and determine meaningful ways forward using your own insights.
International Coaching Federation (ICF)
What is the ICF and Why is it so Important?
The ICF is dedicated to advancing the coaching profession with integrity, ethical practice and a steadfast commitment to professional competence. As a world-renowned leader, it sets global standards for coaching practice, grants independent accreditation for coach training programs and awards internationally recognized credentials.
Shaping Global Coaching Standards
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Core Competencies
The ICF Core Competencies are the guiding principles of the coaching experience. They define the essential knowledge, skills and behaviours professional coaches need to provide client-centered, results-focused coaching and are regularly reviewed and refined to ensure they reflect current practices, helping coaching professionals stay at the forefront of the evolving profession.
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Code of Ethics
The ICF Code of Ethics sets the standard for ethical coaching practice. It provides clear guidelines for integrity, confidentiality, professionalism and respect in the coach-client relationship, ensuring that coaching is delivered with trust, accountability, and client-centred care. All ICF-credentialed coaches are required to abide by the ICF Code of Ethics.
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Educations Accreditation
ICF-accredited education programs complete an in-depth evaluation to ensure their curriculum incorporates the ICF’s Core Competencies and Code of Ethics. This process assures that their programs meet the highest calibre of ethical practice, competence and professional development.
What Coaching Is & What it Isn’t
-
Coaching is a learning and developmental model rooted in curiosity, reflection, insight and intentional action. As Patrick Williams and Diane S. Menendez describe, it places “an emphasis on creating awareness so that clients can choose outcomes that promote their growth and development while attaining what they believe are the qualities of a fulfilling life.” Rather than giving direction, it helps individuals take the lead in navigating their life path.
It’s important to understand how coaching differs from consulting and therapy. A consultant assesses a situation, identifies issues or opportunities for improvement and provides recommendations or solutions based on their specialised knowledge. A therapist addresses emotional or psychological challenges, helps people process past experiences and establish coping strategies to foster overall well-being. In both modalities, the professional is the expert and assumes a directive capacity.
Coaching, by contrast, is an equal partnership grounded in the belief that you are creative, resourceful and whole. In this approach, the coach is not the expert—you are. The coach’s role is to facilitate your self-directed evolution, supporting you to deepen self-awareness, clarify your values and reconnect with what matters most. The work is future-focused, with the coach serving as a thinking partner as you explore possibilities, define your priorities and determine meaningful ways forward using your own insights.
International Coaching Federation (ICF)
-
What is the ICF and Why is it so Important?
The ICF is dedicated to advancing the coaching profession with integrity, ethical practice and a steadfast commitment to professional competence. As a world-renowned leader, it sets global standards for coaching practice, grants independent accreditation for coach training programs and awards internationally recognized credentials.
The Invitation
If you're ready to be witnessed and celebrated as you are—not judged or ‘fixed’— then you're in the right place.
You don’t need to have it all figured out to begin. You simply need to be willing to engage with your inner wisdom.
This journey invites you to rediscover yourself, to feel re-energized by what you uncover and be uplifted by the joy of new ventures that align with who you want to be.
If you’re curious, I invite you to reach out to start the conversation.
“Insight, when inspired by the quest for truth, can promote transformation.”
The Invitation
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If you're ready to be witnessed and celebrated as you are—not judged or ‘fixed’— then you're in the right place.
You don’t need to have it all figured out to begin. You simply need to be willing to engage with your inner wisdom.
This journey invites you to rediscover yourself, to feel re-energized by what you uncover and be uplifted by the joy of new ventures that align with who you want to be.
If you’re curious, I invite you to reach out to start the conversation.
1:1 Coaching
Six biweekly 1-hour coaching sessions
Daily messaging access for ongoing support
Weekly check-in forms to track progress and reflect
Flexible menu of focus areas (meal planning, digestion, mindful eating, and more)
Personalized nutrition plan with actionable steps
Curated recipes, grocery guides, and practical tools
1:1 Coaching
Twelve weekly 1-hour coaching sessions
Unlimited daily messaging support between sessions
Weekly check-ins to monitor progress and adjust your plan
A fully customized, evolving nutrition plan with guided action steps
Exclusive resources: recipes, pantry audits, meal rituals, and mindset tools
How you’ll feel
more confident and clearheaded with increased energy and deeper sleep
BOOK YOUR FREE CONSULTATION.
Comprehensive wellness assessment
Personalized nutrition, mindfulness, and exercise plan to help you reach your goals
Unlimited guidance and support via email
Helpful tools, tips, and tricks for navigating your unique obstacles
FAQs
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